Study Finds Asda Customers More Concerned About The Environment Than Their Own Health

Namnews, 13th March 2023

Asda customers are so concerned about the environment that they actually see it as a bigger issue than their own health.

This is according to data from Asda’s Pulse of the Nation survey that was released during Food Waste Action Week last week. It found that two-thirds of the supermarket’s customers (64%) are worried about the environment, with just 49% concerned about their own health.

And shoppers realise they have a role to play with 88% of those asked saying that reducing their food waste is important to them. Data from climate change NGO WRAP shows that over 70% of food waste occurs in the home, costing the average family around £700 a year.

With consumers looking to save money during the cost of living, Asda has produced a dedicated page on its website with hints and tips on how to prevent food waste, including a number of recipes using leftovers.

The supermarket is helping customers in other ways to combat food waste. It recently removed ‘Best Before’ dates on almost 330 of its fresh fruit & vegetable products to encourage customers to decide for themselves if the food is edible.

Asda has also removed ‘Use By’ dates and replaced them with ‘Best Before’ dates on almost half its own-label yoghurts, with WRAP research showing that 70% of all the yoghurt wasted in the home is due to the product ‘not being used in time’, with the date label cited as the reason.

Asda Senior Manager, Zero Waste, Karen Todd, said: “It is clear our customers care a lot about the environment and want to know ways that they can help out and reduce their own carbon footprint. Our job is to do what we can to make food waste reduction as simple as possible whilst doing all we can to reduce our own.”

Jackie Bailey, Love Food Hate Waste campaign manager, added: “It is great to see Asda supporting their customers in the fight against food waste with this new webpage. At a time of rising food prices, tackling food waste at home is one way we can all make a difference – and help save money.”