Asda Hits Forecourt Convenience Store Landmark

Namnews, 21st February 2023

Asda has reached the 100-store milestone for its ‘On the Move’ forecourt convenience format developed with the EG Group. It also confirmed plans to open a further 100 sites across the UK this year.

The Asda On the Move concept was launched in October 2020 as part of the supermarket’s push to grow its presence in the convenience channel. The 100th store, which is located on Cargo Fleet Lane in Middlesbrough, is one of 35 that have opened so far this year on EG’s existing forecourt estate. Asda supplies the 2,500 products stocked in the stores on a wholesale basis to EG Group, which owns and operates each site.

James Laws, Senior Director Wholesale & Convenience at Asda, said: “The opening of the 100th Asda on the Move store is a milestone in our convenience journey to bring Asda’s great products to more customers through our partnership with EG Group.

“The popularity of these stores shows us that customers want to be able to pick up essential products or grab a spontaneous treat whilst they’re refuelling. We look forward to providing that service to customers in even more locations as we expand the number of Asda On the Move sites in the future.’’

Junaid Manjra, Head of Convenience Retail at EG Group, said: “The launch of this landmark Asda On the Move reflects the ongoing progress of EG’s successful partnership with Asda. Together with Asda, we are committed to leveraging our expertise in foodservice and convenience retailing to offer customers fantastic quality, value, and convenience across the UK.”

Asda is also expanding its presence in the convenience market through its new Express format, which launched before Christmas with the opening of standalone stores in Sutton Coldfield and Tottenham Hale. The supermarket is planning to open 300 Asda Express stores by the end of 2026 in urban and residential locations.

Last year, the retailer also acquired 132 petrol forecourts with convenience stores from the Co-op Group. The deal is currently going through a competition review by the CMA.

NAM Implications:

• Asda on the Move appears to be working.
• So, more of the same.
• And given the synergies with EG…
• …why stop at 100 forecourt convenience stores, in addition to the Co-op acquisition?