Why consumers are vegging out

 December 1, 2022For many consumers, eating plant-based alternatives to meat has more to do with personal health than the environment, find senior partner Jessica Moulton and colleagues. According to a recent survey, eaters across the United States, France, and the United Kingdom cite health, taste, and other factors as primary reasons for consuming plant-based products. In Germany, however, animal welfare and the environment rank highly as reasons to go plant-based.

Source: https://www.mckinsey.com/featured-insights/coronavirus-leading-through-the-crisis/charting-the-path-to-the-next-normal/why-consumers-are-vegging-out

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