According to the Lumina
Intelligence UK Restaurant Market Report 2022, the total
restaurant market is forecast to recover to 94.1% of its 2019 market
value in 2022, behind total market recovery. The internal challenges
facing the market, such as food inflation or the staffing crisis, have
coincided with an increase in value consciousness from consumers amid
all time low consumer confidence. Many have traded out of the
restaurant market to competitors in fast food and retail.
- The
branded restaurant segment is expected to grow by +2.3% in 2022F,
to a total of 4,067 outlets.
- The
UK restaurant market is forecast to see a compound annual growth
rate (CAGR) of +0.9% from 2022F-2025F.
- There
has been a notable uptick in consumers aligning with a value-led
attitude, driven by the increase of the cost of living. Operators
should be prioritising value-led messaging and promotions that
include key day-parts and offers that encourage both food and drink
purchases.
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