Délifrance unveils new ‘Baking Good Better’ CSR strategy

Source: Délifrance

Délifrance has developed a new corporate social responsibility (CSR) strategy.

Called Baking Good Better, the strategy lays out how Délifrance is tackling corporate and social responsibility across its supply chain by addressing areas such as climate change, the need for biodiversity, global food safety, energy transition, and the transformation of agricultural and production models.

Délifrance is a subsidiary of French grain cooperative Vivescia, and Baking Good Better is aligned with Vivescia’s sustainable development policy.

“As a subsidiary of France’s largest grain cooperative, we’re able to ensure social responsibility is baked into our business and products at every step of the supply chain, from field to fork,” said Niall Cogan, Délifrance general manager UK&I.

“CSR is hugely important to us a business, and we’re continuing to work with customers and suppliers in the UK and Ireland to reinforce this commitment.”

Baking Good Better is built around three pillars:

Planet

• Reducing Greenhouse Gas emissions 20% by 2025 (Scopes 1 & 2 vs 2015)
• Making sure that 100% of sites comply with the Group Environmental Charter by 2024
• Using 100% FSC-certified cardboard (from sustainably managed forests) and 100% recyclable or reusable packaging by 2025

Women & Men

• Reducing accident frequency rate by half (between 2021 and 2025)
• Providing at least one training action per year to 80% of employees by 2025
• Aiming for at least 40% of senior executives to be women by 2025
• Delivering an annual Grain Day culture event to 100% of employees by 2025

Product & Know-How

• Making sure all sites have 100% sustainable flour by 2027: wheat from regenerative agriculture, starting with France and Vivescia farmers improving soil health, promoting biodiversity, storing carbon and reducing GHG emissions.
• Defining a responsible purchasing policy for all raw materials
• All sites will be Food Safety System Certification FSSC 22000-certified by 2026

“Corporate Social Responsibility is part of our strategic pillars and we want to go further and build a strong CSR culture among our employees,” said Délifrance CEO Robert O’Boyle.

“CSR is not new at Délifrance, the teams have been working on many topics linked to CSR for years, but Baking Good Better clarifies our purpose and sets a framework to achieve our ambition and be bolder on our future objectives.”