PAUL Patisserie set to expand with first franchise store in Oxford

PAUL Bakery is launching its first UK franchise, handing over the reins of their Oxford store. Father and son hospitality duo Graham and Matthew Allan are set to become PAUL’s first franchisees in this new step for the brand. 

PAUL UK sees its growth outside London being driven by number of capable and driven franchise partners and with a strong track record and franchise development in 50 countries around the world, developing a franchise network in the UK is a logical step in driving growth. 

Graham and Matthew are taking on the business in Oxford and using this as a platform to further develop their business and the PAUL brand in the region. The past 18 months has seen franchising become a key focus for PAUL and Graham and Matthew are the first of what PAUL UK expect will be a growing number of franchise partners joining the brand in the UK in the coming years. 

“At PAUL our mission is clear - to serve our customers the very best quality, freshly baked food. We are looking for franchising partners who share the same passion for the brand, have sector experience and the capability to expand the business in a way that’s true to our standards.” Says Mark Hilton, CEO  

“Having worked in hospitality for years now, Graham and Matthew truly know the industry inside-out and have a clear vision for their PAUL franchise. Their knowledge and desire to grow alongside PAUL means they are a natural fit, and we are very excited that they are joining the brand and taking on this exciting opportunity.” 

Matthew, who has worked in hospitality for the past 18 years, is excited to grow his own business as PAUL’s franchisee alongside his father, Graham, who has also enjoyed a long and successful executive career with large international restaurant and retail companies, including Yum Brands, franchisor of well-known brands like KFC and Taco Bell. Having seen the success of the PAUL concept in different markets around the world, the new franchisees felt inspired to bring PAUL’s outstanding service and high-quality food to other parts of the UK. 

“Our number one priority is to contribute to PAUL’s continued success by delivering the same exceptional customer experience that it is well known for. We truly believe PAUL has a distinctive offer which is unmatched by competitors in the UK market,” say Matthew and Graham.  

“We envision the Oxford store as the first of many spaces across the South-East of England for PAUL customers to come together.”  

Under the PAUL franchise, Graham and Matthew look towards significant expansion, with 10 additional stores across the next decade, with a vision of opening more stores beyond that.