Asda Announces New Convenience Express Stores
Asda has this month announced plans to open its first two standalone convenience stores before Christmas, under a new 'Asda Express' brand, bringing Asda value and their products to more local communities across the UK. The Asda Express stores will open at Sutton Coldfield on 8th November and Tottenham Hale, London, on 6th December. Asda then plans to launch a further 30 sites next year as part of a 'test & learn' approach to developing its convenience model – part of the chain's strategic vision to become the second largest supermarket in the country. Asda's own research has revealed that sales in convenience stores are forecast to grow by 13% to over £50bn by 2027, providing a significant opportunity to grow c and market share in a sector where it currently has a limited presence. Both Asda Express stores are purpose built and situated in residential areas giving customers the opportunity to shop in convenient neighbourhood locations. Each store will sto...