Sainsbury's Opens First-Of-Its Kind Pop-Up Freezer Store

 

Supermarket chain Sainsbury's is opening a pop-up store to resemble an 'inspirational freezer' showcasing innovative ways to reduce food waste through freezing - Sainsfreeze.

The new walk-in freezer concept store will show customers how to freeze unexpected foods, saving surplus food going to waste and helping people save money. The pop-up store opens in London's Boxpark Shoreditch this week, from 27-28th September. Looking like a regular Sainsbury's from the outside, the interior will greet customers with frozen groceries that would usually be bought fresh - shelves of fruit and veg, dairy, meat, fish and baked goods. What's more, all this will be being given away for free.

Foods normally found on each aisle will be frozen in innovative ways to help save space and keep food for longer, thus reducing food waste. From mixing wilting herbs with oil or water and freezing into ice cube trays – perfect for throwing straight into soups and stews - to portioning minced meat and freezing flat to save space, the retailer hopes the store will help teach customers new ways to freeze food that allows them to reduce waste in the home.

The items available have been selected off the back of research that revealed the items Brits most commonly throw away as they are about to go off, including milk, eggs, bread, and onions as well as other commonly wasted items foods, such as bananas and herbs.