Nisa Reducing Prices Of Co-op Products And Introducing Essentials Range

Namnews, 27th September 2022

Nisa has kicked off its annual trade show today by announcing a multi-million-pound investment in the Co-op own brand range.

The £5m investment will include over 1,000 price reductions that will be live to Nisa retailers from next week with the top 100 most frequently purchased products all set to fall in price.

Co-op Fairtrade bananas, free-range eggs, ice cubes, carrots, bacon and pasta twists are included in the list.

Nisa’s newly appointed Managing Director, Peter Batt, commented: “Co-op own brand is absolutely key to our offer for independent retailers, more so than ever before as shoppers struggle with the increasing cost of living.

“This investment in the price of more than 1,000 Co-op own label products will support our retailers, ensuring they stay competitive, helping them to drive sales and margin during ever challenging times.”

Alongside the price investment, Nisa is introducing a core essentials range. Unveiled at the Nisa Expo, the 330 Co-op own brand lines form a collection of products recommended to all retailers to enable them to stock a comprehensive offer.

Based on sales insights and data, the group stated that the range comprises products across all categories in Co-op own brand that deliver on the core convenience missions and offer value for shoppers as well as good margins for independent retailers.

The Core Essentials package incorporates Co-op’s standard tier own-brand lines along with three top-selling SKUs from the Co-op’s premium own brand tier, Irresistible – Co-op Irresistible Prosecco, Hand cooked Sea Salt and Chardonnay Wine Vinegar Crisps and Wood Fired Margherita Pizza.

Jonny Lambert, Co-op Brand Planning and Communications Manager, said: “The intention of the Core Essentials range is to provide independent retailers with a comprehensive list of recommended products they should consider stocking to ensure they have a strong, basic own brand offer for their shoppers.

“The Core Essentials collection is made up of up key convenience lines that we believe are most important in the customer offer.”

In addition to the recommended Core Essentials range, there are two bolt-on packages, one focusing on value comprising 52 lines from the Co-op Honest Value range and the other on premium with 70 Irresistible products included.

Nisa stated that the add-ons will help retailers cater for the right demographic of each store enabling them to enhance both ends of the budget with supplementary products.