Poundland To Pilot Two More Convenience Stores

Namnews, 16th June 2022

Poundland plans to open two more of its ‘Local’ stores as it extends the pilot scheme to tap into the convenience channel.

Smaller than a typical Poundland, the compact Local stores have been designed to bring its offer to areas not currently served by its main format.

The next Poundland Local store to open will be its first in London. It opens on 2 July at the Junction Centre, St John’s Hill, Clapham Junction. The store will be its first at a high-traffic transport hub and will be designed so customers can check out quickly.

That will be followed this summer by the first Poundland Local store in the West Midlands, in Sutton Coldfield.

The new stores offer items from Poundland’s core range, including groceries, snacks, household products, health and beauty and batteries. Customers will also find items they would expect in a convenience store, including fresh fruit and vegetables, chilled and frozen food, bread and morning goods, hot pies and pastries, nappies and formula milk, beers, wines and spirits.

Poundland transformation and retail director, Austin Cooke, said: “Each of the new stores will have a range of items tailored to suit the needs of customers in each neighbourhood, whether they live or work locally.

“In the current economic climate, people are carefully watching how much they spend, and we want them to know that convenience shopping does not have to mean they compromise on value for money.”

The Poundland Local format was unveiled in May 2021, with four convenience stores in Yorkshire and Nottinghamshire. Poundland stated that it was actively looking for other suitable locations, particularly inside the M25.