Nisa Introduces Market Insights Hub For Retailers
Nisa is offering its retailers more information on customer insights and market trends as part of a drive to provide improved business support.
The new insight hub has launched on Nisa’s order capture system, giving retailers access to information and data designed to help them boost sales.
Along with regularly updated infographics sharing latest insights, the hub will provide event messaging and seasonal planograms created by Nisa’s category management team.
Since the early days of the first lockdown, Nisa’s retailers have been presented with weekly data offering insights and information throughout the pandemic and outlining key issues to address to support them in their drive to grow sales.
The new hub builds on this existing knowledge sharing and aims to ensure retailers have access to a raft of detail taken from an array of data, research and reports available to Nisa’s insight team.
Charlotte Westacott, Insight Lead at Nisa, said: “As part of our strategy for the new year, we are evolving our work to ensure we are sharing the right insights and key messages at the right time.
“The new insights hub is accessible by all our partners so they can use the information there whenever they require it for their own businesses as part of the wider Nisa offer to our partners, ensuring expert advice and support is readily available to everyone.”
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