Carluccio’s Launching Exclusive Range In Sainsbury’s

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Restaurant chain Carluccio’s will be rolling out its own product range in 300 Sainsbury’s stores this week.

The 16-strong fresh offer includes chilled pizzas, pastas and sauces that use authentic Italian recipes and ingredients. Six ready meal options include Beef and Chianti Lasagne for two, Roasted Mushroom Tagliatelle for one, plus an array of 12-inch pizzas from Margherita to Prosciutto Crudo & Mozzarella. In collaboration with Italian pasta brand Bertangi, the range also includes three fresh pasta variations; Ravioli, Mezzelune and Girasoli, and two stir-in sauce options.

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Phil Neale, Marketing and Communications Director at brand owner Boparan Restaurant Group commented: “From listening to customers, we know people would like to access our brands more regularly as part of their eating-at-home occasions, and this brand new fresh range from Carluccio’s allows us to bring them high-quality dishes inspired by our restaurants into their own home kitchens.”

India Moore, Meal Solutions Buyer at Sainsbury’s added: “We’re thrilled to be launching this range of Carluccio’s products as part of our Future Brands programme at Sainsbury’s. We know our customers are looking for inspirational, fresh and convenient meals to brighten up their meal times; this brand partnership is the perfect way to deliver that point of difference and we’re excited for them arrive in stores.”

NAM Implications:
  • A potential route into the home…
  • …for any well-known hospitality brand.
  • Worth a thought?

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