Waitrose Unveils New Holistic Living Food Range

 Namnews, 12th January 2021

Waitrose has launched a new ‘Holistic Living’ range which brings together a number of different health-focused products.

The supermarket stated that its new ‘Gut Health’ range is the UK’s first own label offer to have a certified gut health claim. The range of 11 lines, which include fruit smoothies, juices and kefir products, can help maintain a healthy and balanced digestive system.

Joanne Lunn, Nutrition Manager at Waitrose said: “This range of products contain Bacillus coagulan, calcium and chicory inulin. These are all types of prebiotic which don’t get absorbed by our small intestine but instead reaches the large intestine and the bacteria found naturally in the gut ferment it.”

Meanwhile, its new ‘Thrive’ range of products has been created to fit into people’s daily routines and help maintain a balanced lifestyle. With a focus on fresh ingredients, the range is a mix of 11 new meals which have been designed to be the “perfect portion size and offer a quick and healthy lunch or dinner”.

Elen Ormson, Waitrose Health Brand Manager commented: “This year, research from our Waitrose Food & Drink Report 2021, found that almost 70% of us feel there’s more of a need to keep up our mental and physical health now than before the pandemic. We’ve seen customer behaviour shift with many of us looking for ways in which we can make sure we are getting the nutrients and vitamins we need to stay well.

“Being the first in the UK to have a certified gut health range is ground-breaking and as customers become more aware of the benefits we hope they love the selection as well as the delicious flavours. And with more of us working from home, the quick, nutritious and delicious Thrive meals will be a great go-to product for lunches or dinner after a long day.”