Co-op Links Up With YO! In Latest ‘On-The-Go’ Store
The Co-op has opened its latest convenience store that specifically caters to the growing trend for consumers shopping for fresh food ‘on-the-go’.
The outlet in London’s Moorgate is the society’s first to sell products from sushi and Japanese food brand YO!. Its range includes vegan sushi, chicken katsu bites, crispy salmon rolls and, salmon deluxe sushi packs.
Emily Young, the Co-op’s Food-to-Go Concessions Buyer, said: “The aim is to further elevate our sushi proposition for customers in search of more authentic products, bridging the gap between our core sushi offer and sushi counters in the market.”
The Co-op stated that the store is focussed on offering “ease, speed, quality and convenience for commuting consumers in the city in search of breakfast, lunch or dinner on-the-go”.
It includes a free water refill station, an i-squeeze orange juice machine, and the retailer’s new vegan range, GRO, alongside coffee, an in-store bakery, sandwiches, hot food, wine, meal ideas, and other essentials.
Moorgate is the Co-op’s third ‘on-the-go’ format store, following launches in Manchester’s Piccadilly Railway Station approach and London’s America Square.
NAM Implications:
- Good to keep in mind that the ‘old Co-op’ is long gone…
- …and deserves updated treatment to match.
- i.e. time to consider putting your best people on such customers…
- …including discounters, and online retail…
Comments
Post a Comment