5 flavour trends to know about this summer
Shoppers are a fickle bunch. What they love (and loathe) can change on a dime. But you can be certain there’s always something in the background driving their decisions. A celebrity divulging the ‘secret ingredient’ that will add that je ne sais quoi to their cooking. That TikTok fad (we’re looking at you oven-baked feta pasta and dalgona coffee). And science. The Glucose Goddess , for example, has been responsible for soaring interest in apple cider vinegar, while Professor Tim Spector’s insight into the microbiome, and the importance of fostering good gut health , has made a whole generation look at legumes in a new light. Knowing what to stock, then, is an ongoing battle. Alongside the essentials, what is it that’s making shoppers tick? What’s going to light up their senses and give them a shot of dopamine as they’re wandering the aisles? Drinks manufacturer Diageo’s latest report – Flavour Forecast – suggests there are five areas to hit up this summer,...