8 food trends for 2026 from Whole Foods
Source: https://www.supergoods.io/ Brent Vrdoljak take on the report (link to full report at the end) Whole Foods dropped its Top 8 Food Trends for 2026 report and in case you missed it, we’ve got you covered. Every year this list goes viral and Linkedin turns into a food futurist convention. But for a company with Amazon’s resources, their take on “future trends” is… mid at best. It’s less next big thing , more stuff that’s already happening - with a sprinkle of good ideas . Some of these we’ve already called out in supergoods months ago. But a few are kinda underrated and actually worth paying attention to. Let’s get into it. What even counts as a “trend”? Before we dissect the list, it’s worth defining what we’re actually talking about. A fad is a sugar rush - quick to spike, quick to crash. A trend is a sustained behaviour shift that actually changes how categories move. A macro force ...