What's hot in Bakery
Source: cargill.com Sales of packaged baked goods and fresh-baked treats performed well over the past year as consumers looked to the category for affordable, permissible indulgences during uncertain economic times. We sat down with four of Cargill’s bakery professionals to get their insights on the trends, ingredients and concepts propelling the category forward. What are the key trends shaping the bakery space today? WENDY: Indulgence and premiumization are major forces in the bakery aisle. Whether it’s to satisfy a craving, because they’re feeling stressed-out, or are looking for a quick reward, consumers are giving themselves permission to indulge. Nine in ten consumers report they indulge at least once a week; more than a third indulge at least once per day. JANICE: People view baked goods as treats … and as such, they expect products to delight all the senses. We’re constantly finding that consumers want premium, indulgent experiences to enjoy at home, and ...