Waitrose expands in-store bakery and patisserie ranges
Source: Waitrose No.1 Pistachio Croissant Waitrose is introducing more than 30 new breads, pastries, and sweet treats to its in-store bakery (ISB) counters this month. The high-end retailer reports ISB sales growth of 14% from the last year. Its latest innovations (see full list below) are said to improve the freshness and quality of existing favourites whilst promising to deliver the best and most authentic recipes for all comfort eats this autumn. Waitrose revealed it was refreshing more than a third of its bakery and savoury snacking range, with 15 new products offering trending flavour combinations including a Cheese and Onion Tear & Share Bread and Jalapeno & Cheddar Breadstick. A Sourdough Baguette, Seeded Ancient Grains Bread, and Dark Chocolate & Orange Sourdough Bloomer are being rolling out as part of its premium tier No.1 range, which underwent a relaunch back in July with new French-style pastries, Italian desserts, and British pies and sandwiches added. The