Two Thirds Of UK Shoppers Have Switched Some Or All Of Their Shopping To Aldi and Lidl
August 06, 2024 6:46 AM, By Steve Wynne-Jones Some 65% of UK shoppers have switched either 'some' or 'all' of their shopping to Aldi and Lidl, a new study has found. The study, by Pricer, found that despite aggressive discounting and enhanced loyalty offers from mainstream supermarkets, shoppers continue to switch to the discounters in search of deals. Switching To Aldi And Lidl It surveyed 1,000 people, and found that the percentage of those switching to Aldi and Lidl was up by four percentage points compared to last year. In terms of specifics, 51% said that they had switched 'some' of their food spend to the discounters, while 13% have switched 'all' of their shopping to Aldi and Lidl. Younger demographics are the most likely to switch to the discounters, with 79% of Millennials and 78% of Gen Z making the switch, the data showed. On a rational basis, Londoners lead in changing from traditional grocers to Aldi or Lidl, at 81%, compared to 60% in the