Which trends are heating up bakery in summer 2024?
The sun is finally shining, and it’s brought with it loads of bright and beautiful baked goods. There’s fruit laden pastries to spicy sausage rolls, football-themed fare and so much more as bakers and retailers look to cater for summer picnics, barbecues, sporting celebrations, and even lunch al desko. So, what are the top flavours and formats heating up bakery this summer? Fresh and fruity flavours Fruit takes centre stage in the warmer months thanks to the bounty of seasonal produce and zingy flavours available (and rising cocoa prices which are encouraging bakers to look beyond chocolate). “Fruity flavours never go out of style in summer,” says Kluman & Balter MD Lawrence Watson. “Berries will always remain popular, as well as classic flavours like tangy lemon and tropical mango.” This can be seen in the likes of Tesco’s Passion Fruit, Mango & Lime Cake, Waitrose’s Lemon & Lime Daisy Cheesecakes, and Caffe Nero’s Italian Blueberry Mousse Cake , to...