Wholemeal labelling: Will plant bakers have to rename loaves?
Defra has stated that bread using white flour should not be marketed with the word wholemeal. The Real Bread Campaign believes the Defra statement means companies will have to relabel or reformulate some wholemeal and ‘50/50’ loaves - but industry chiefs have yet to state their position. The Federation of Bakers told British Baker it has been working with the Food & Drink Federation, UK Flour Millers and the British Retail Consortium to draft an industry position statement. “This is in the process of being finalised and will be shared in due course,” said Federation of Bakers chief executive Andrew Pyne. It is not yet known when the industry position statement will be published. Bread and Flour Regulations The situation follows complaints made by the Real Bread Campaign over some branded and own-label loaves that it claims contravene The Bread and Flour Regulations. These include ‘50/50’ loaves and loaves described as wholemeal that contain small amounts of white fl...