Accor launches midscale soft brand to appeal to independent hotels
19 January 2023 by Katherine Price Hospitality group Accor has launched its latest brand, Handwritten Collection, with 12 signings already secured. The group said it had more than 110 leads globally to join the brand, which it described as "charming bespoke hotels that offer an intimate and stylish hospitality experience". Handwritten Collection properties opening over the coming months will include Hotel Shanghai Sheshan Oriental in China; Le Saint Gervais Hotel & Spa and Le Splendid Hotel Lac d'Annecy (pictured) in France; and Wonil Hotel Perth and Hotel Morris in Sydney, both in Australia. Additional hotels will include Hotel Les Capitouls Toulouse Centre, Paris Montmartre Sacré Coeur and Square Lodge Hotel La Roche sur Yon in France; Oru Hub hotel in Tallinn, Estonia; Sunrise Premium Resort in Hoi An, Vietnam; as well as properties in Bucharest, Romania and Madrid, Spain. A spokesperson for Accor said they were unable to confirm any plans for the UK but that it...