From restaurant to grocery: Be prepared for the next generation challenger brand
www.mintel.com , October 22nd, 2020 The impact of COVID-19 and the recession marks an important moment for restaurant brands to use their brand reputation to enter the grocery space and fill the gap left by a struggling start-up industry. As COVID-19 restrictions increase across the UK, restaurants need to adapt to new consumer needs . Below are different ways restaurants can make the most of this opportunity to reach their consumer and survive. Now is the time for restaurants to enter retail As a result of the worldwide COVID-19 pandemic, markets are in flux, and consumer behaviours have dramatically changed. In addition, a heavy economic downturn has already begun, with consumers needing to cut back on their spending. Consumers are more likely to return to the mainstream brands that are more familiar as they look for some semblance of security in this fast-changing scenario . This consumer move is bad news for food and drink s...