M&S to launch new food campaign focusing on value
"We need to tackle price perception to take advantage of market share opportunities." - M&S Food MD Stuart Machin Marks & Spencer seeks to combat perception that its food is expensive in new campaign “Re-Marks-able Value” campaign follows price cuts on more than 500 food items over the last year Campaign is also part of M&S’s wider turnaround strategy Marks & Spencer’s food division is looking to counter shopper perceptions that it is expensive with a new campaign that highlights value among its products and ranges. Launching tomorrow, M&S Food’s “Re-Marks-able Value” campaign will be used across everything from shelf edge ticketing to in-store “hot points”, through to social media and print advertising. The campaign follows price cuts on more than 500 food items over the last year. It also forms part of M&S food managing director Stuart Machin’s turnaround strategy for the retailer’s food division. To qualify as Re-...