Health Trends in the UK’s Bakery Market
Health Trends in the UK’s Bakery Market Today, the UK bakery market is one of the ten largest globally. As reported by the Euromonitor, the average annual increase in the volume of bakery sales in the UK for the period 2016-2018 amounted to 2.7%, retail sales value in 2018 almost reached £ 7 billion. Using information from the upcoming Vimes Consulting’s ‘UK Bakery Market Report 2019’ and other sources, we would like to share some thoughts with regards to the UK’s bakery market trends. What is healthy? While the overall focus on ‘healthy eating’ in the UK has undoubtedly grown the understanding of what ‘healthy’ is, not easy to pinpoint. TV, Media, internet, food companies, government advertising campaigns all have contributed to the public’s shifting perception of what ‘good food’ is. According to Vimes Consulting 2019 ‘UK Market Healthy Snacks Report’, Instagram and YouTube are now some of the most influential channels especially amongs...
